made in the usa
This teeth whitening products company diversified into several different markets which allowed me to work on a wide range of projects.
As the Senior Graphic Designer I produced creative work for a long list of brands under one umbrella. My department managed a half-dozen websites and supported a full production facility that produces products for a worldwide market. In a single day I would shoot, source and create multiple images and graphic elements to place across an extensive print, web & packaging spectrum to include websites, brochures, banner ads, business cards, flyers, email blasts, signage and advertisements.
Responsive website redesign I created for the Cliona brand. Created with Illustrator / Photoshop
11" x 17" brochures :: Photoshop / Illustrator / InDesign
The box above was designed in Illustrator CS6 and printed in China with embossing, opaque varnish and UV coating. I also create the graphics for the contents of the box which in this case includes instructions, labels and foil packs. The teeth whitening gel and custom mouth trays are also designed and produced in-house.
Below is a Photoshop mock-up of a new product line awaiting production approval. The digital and physical mock-ups are a critical component in generating concepts for new products and business.
Illustrator / Photoshop
I worked closely with our offices in Barcelona and London to ensure that our packaging clearly conformed to EU, Canadian and USA labeling requirements, which often includes translations in multiple languages.
TSC collateral. Illustrator / InDesign / Photoshop
