adidas specialty soccer shop
The "shop in shop" retail concept is where a brand owner or retailer takes space in another retailer's store and kits it out to provide selling space dedicated to that secondary company's products.
To that end, I produced this award-winning folder for Adidas. Printed with metallic ink and spot varnish, this is one of my favorites. Riveted to the inside are 12 custom inserts that highlight each of the components in the Specialty Soccer Shops. Riveted inserts match the Key on the inside right.
This is one of the most technically challenging projects I've done, with 300MB of support graphics, 13 totally custom die cuts, unconventional printing and mandatory precision.
