PHOTOGRAPHY / ART DIRECTION / DESIGN
Orox Leather Company is a Portland, Oregon based business run by the Martinez family. They design and create high quality leather goods in their downtown retail workshop.
I was brought in for a 3 month contract where I was charged with completing the company web site, creating social media campaigns, e-mail campaigns, web banners, print advertising, and in-store promotions. In my first 4 weeks I shot over 2000 pictures and edited 350 of the best shots for use on the website, using Photoshop. I also wrote product descriptions to accompany the product photos and reorganized the sales floor using the handmade leather goods to create a logical flow and a creative and inviting in-store experience. Lastly I refurbished their A-board and produced custom store signage.